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Second Generation Librarian.

I’m sure we all know about the Old Spice Guy “Man your man could smell like” commercial. After all – it’s one of the best ad campaigns ever, resulting in hundreds of kazillions of internet dollars and serious lulz. (Did I just say that? Yes, I did.) Recently, the campaign (look – I’m referring to it as a sentient being) has given back to its expansive internet fan base and had the Old Spice Guy, Isaiah Mustafa answer questions in character in a slew of hilarious video responses. It was like talking to an internet meme!!! It was delightful and crazy. I loved it. I especially loved that libraries got a little special moment in the sun thanks to the tweets of @wawoodworth:

Old Spice Guy Talks about Libraries

The following day, my twitter feed yielded this library promotion gem:

New Spice

The Harold B. Lee Library has harnessed the Old Spice Guy’s single-shot internet fame and used it for a hilarious way to promote libraries. Of course it won’t be recognized (the joke, that is) in 15 years or so, but I was really pleased that this library was savvy enough to jump on this popular ad campaign and work it in our favour. Monocle smile.

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