GARZ4LIB » promotions http://garz4lib.net Second Generation Librarian. Sat, 14 Jan 2012 17:08:48 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Copyright © GARZ4LIB 2010 megan.garza@gmail.com (GARZ4LIB) megan.garza@gmail.com (GARZ4LIB) http://garz4lib.net/wp-content/plugins/podpress/images/powered_by_podpress.jpg GARZ4LIB http://garz4lib.net 144 144 Second Generation Librarian. GARZ4LIB GARZ4LIB megan.garza@gmail.com no no The Library Your Library Could Smell Like. http://garz4lib.net/2010/07/16/the-library-your-library-could-smell-like/ http://garz4lib.net/2010/07/16/the-library-your-library-could-smell-like/#comments Fri, 16 Jul 2010 02:40:30 +0000 mmgarza http://garz4lib.net/?p=260 I’m sure we all know about the Old Spice Guy “Man your man could smell like” commercial. After all – it’s one of the best ad campaigns ever, resulting in hundreds of kazillions of internet dollars and serious lulz. (Did I just say that? Yes, I did.) Recently, the campaign (look – I’m referring to it as a sentient being) has given back to its expansive internet fan base and had the Old Spice Guy, Isaiah Mustafa answer questions in character in a slew of hilarious video responses. It was like talking to an internet meme!!! It was delightful and crazy. I loved it. I especially loved that libraries got a little special moment in the sun thanks to the tweets of @wawoodworth:

Old Spice Guy Talks about Libraries

The following day, my twitter feed yielded this library promotion gem:

New Spice

The Harold B. Lee Library has harnessed the Old Spice Guy’s single-shot internet fame and used it for a hilarious way to promote libraries. Of course it won’t be recognized (the joke, that is) in 15 years or so, but I was really pleased that this library was savvy enough to jump on this popular ad campaign and work it in our favour. Monocle smile.

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